1 Comma Club - ClickFunnels users that have accepted over $1,000 of transactions through ClickFunnels.


2 Comma Club - ClickFunnels users that have accepted over $1,000,000 of transactions through ClickFunnels


Affiliate - A person or organization that is connected, likely through promotion, to a company or vendor.


Affiliate Marketer / Affiliate Marketing - A person or group that promotes products and receives commission or compensation in some form dependent on sales or leads.



Analytics - This often involves studying past, recent and current data to determine patterns, trends or effectiveness in relation to marketing and sale within the ClickFunnels community.


API - Application Programming Interface. Allows for communication with a platform, from external sources.


Audience - The unique group of people who are interested in you or your company and how they can benefit from your products or services. These are your leads and customers.


Autoresponder- A system/service that sends a sequence of emails to contacts.


Bounce (Email)- When an email is not able to be delivered to an email address. There can be soft bounces which are temporary. For example, if their inbox is full, the message size is too large, or their mailbox declares the email suspicious or "spam-like" content. Hard bounces are when the email address no longer exists or due to a typo in the email address.



Browser - The application which is used to access, browse and search the internet. Examples: Internet Explorer or Edge, Firefox, Chrome, Opera, and Safari.



CloudFlare - Managed DNS provider to route users to your website(s).



Cookies - A small file or piece of information stored on a computer. They store information about the computer to help provide more relevant information while browsing.



Copy (Sales Copy) - Sales copy is used when writing engaging text or verbal dialogue. This often helps readers and listeners understand information and take action.



CPA (Cost Per Action or Acquisition) - Paying a set amount for a certain action to be taken by a unique visitor. This could be opting in or creating an account for example.



CPA Network - Cost per action network. This network focuses on leads over sales, but not exclusively. A new lead will cost, but multiple views of an ad will not.



CPC (Cost Per Click) - A charge occurs when an ad is clicked and whether or not that person opts into that page or purchases.



CPL (Cost Per Lead) - A charge can occurs when a new lead has been collected.



CPM (Cost Per Thousand) - This is the most common method for pricing website ads. This means a price is paid to the advertiser to display the add per thousand views on a page, website or network.



CSS - Cascading Style Sheet, defines the style of HTML. (along with HTML & Javascript considered one of the 3 core web languages).



Customer Avatar - A term used for the ideal client. This is more specific than an audience. Who is your preferred customer or client that you are looking to help or provide service to for results? Such details include an image of this person, their name, hobbies, brief description and current obstacle they need to overcome or goal they are looking to achieve.



Deliverability - A way to measure the success rate of emails reaching the inbox of their contacts in comparison to bounces or going to the junk/spam folder.



DNS (Domain Name Servers) - The phonebook of the internet. Links URLs to IP addresses. This allows your site to load when a domain address (or subdomain) is visited through a browser.



Domain - An address on the internet that can be visited through a browser by intentionally searching traffic or unintentional surfing. This is often related to your brand or company. For example, "" is a domain and it has been assigned as a home page for ClickFunnels.



Domain Registrar - A site or service that manages the reservation of domain names. Sites such as GoDaddy, HostGator and Namecheap.



Downsell (OTO Downsell) - An offer that is presented after a customer declines an Upsell (OTO) offer. This is either a payment plan or product offered at a lower price that can provide value to the customer.



Dropship - To sell products which are not your own, you collect payment then purchase the product for your customers.



EPC (Earnings Per Click) - A measurement and term used to indicate the average earnings based on the result of clicks for an affiliate marketing link or ad.



Followers - How many followers the person has on all social media accounts using the email address they have opted in with.



Frequency - How often they visit the content of the funnel.



Headline - A heading at the top of an article, blog post, landing page, sales page or magazine.



Hook - A highly intriguing question or phrase that encourages engagement and action.



HTML - Hypertext Markup Language: Generally used to create the basic structure of pages (not used for advanced logic/styling) (along with CSS & JavaScript considered one of the 3 core web languages).



iframe (Inline Frame) - An iframe is an embedded window on a web page. The "window" is an embedded code that allows the viewing of another site or URL.



JavaScript - The language used for advanced functionality/logic. (along with HTML & CSS considered one of the 3 core web languages).



Lead - A lead is a contact that is a potential customer or client.



Lead Magnet - Something of value to trade for opt-in details (name, email, phone). Usually, a guide or PDF.



Mouse Tracking / Heat Mapping - It can be used to see the most active areas on your pages. This allows you to see what areas your visitors drag and hover with their mouse. Using this information can provide important feedback and data that can help improve engagement and conversions.



Opt-in [verb] - When a visitor enters information on a landing page, squeeze page or opt-in page they are willingly providing details to receive information or contact from a person or company.



Opt-in Funnel / squeeze page - A type of funnel that allows contacts to enter personal information in exchange for value, information, etc.



Pixel - A pixel refers to a 1x1 pixel that is loaded and viewed on specific pages to track the activity of your leads and customers.



Recency - How recently the person has interacted with the content.



SaaS - Software As A Service (A type of business model).



SMTP - Secure Mail Transfer Protocol. Servers used to send and receive emails.



Social - Social influence for the email on file and social media profiles attached to it.



Spam - This is often a mass delivery of the same email to a large number of contacts. These contacts may not have willingly opted into an email list and the sender's delivery reputation may be low which results in emails going to the Spam or Junk folder.


Sticky Cookie - applied to the browser of your contacts for the tracking of purchases through an affiliate link.



Subdomain - A domain that is part of a primary domain. For example, "" is a primary domain and "" is a subdomain.



Organic Traffic - Top search results that appear when searching in search engines such as Google. These do not have the “Ad” tag and appear under the Advertised search results. This could also be blog, podcast or YouTube content for example.



Paid Traffic - Top search results with the “Ad” tag when using Google, sponsored ads on Facebook, Twitter, Instagram or Pinterest newsfeed. This could also be banner ads, solo ads or YouTube video ads.



Tripwire (Tripwire Funnel) - Low priced item meant to bring users into a funnel.



Upsell (OTO - One-Time-Offer) - An offer that is presented after an initial purchase by a customer. This is a one-time chance to get an upgrade, more valuable content, or a more valuable product that is only offered to those who purchased the first product and at this specific time.



UTM Parameter - (Urchin Tracking Module Parameter) - (Advanced Topic) - UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website.



Webhook (Advanced-Topic) - Use webhooks to send data to an external system. Funnel Webhooks are triggered when a new contact is created or updated and when a new purchase is created or updated.



White label(s) - A record or records that proves ownership and authentication. White labels also improve email delivery which means entering the inbox.



Zapier - A web automation app. You can build actions known as "Zaps" which can automate parts of your business. A Zap is a blueprint for a task that you want to do over and over. A Zap could be an action such as adding contacts or order details to a Google Sheet, or a 3rd party service or location.


Optin rate / ACR - The percentage of visitors that opted into your squeeze page. Ie if you have 100 visitors (clicks) and 50 people opt in you opt in rate is 50%.



Clicks - Measure in total click and unique clicks.  Basically, the number of clicks onto your page or squeeze page (sometimes referred to as hops by some networks).



Traffic - General term for any form of paid or free advertising. 



Engagement - Generally referred to as email engagement. Can be measured using E-pixels but e-pixels can be used for anything you wish, therefore engagement rate can be any metrics you assign. (For example, engagement through a funnel.



Rotator - Normally contact in a link tracker, a rotator takes a series of links and rotates through them in a manner that is predetermined.



Tracking link - A link normal used for tracking incoming traffic.  With tracking links, they can usually measure ACr, engagement rate and sales.



Bridge page - A page generally used before an offer to build rapport and hopefully increase conversion over a funnel, normally a funnel you do not have any control over.



Swipe - The copy you use in an email.



Warm market - The people that know like and trust you, much more likely to buy.



Cold market - people much less likely to know you and less likely to buy.



Churn and burn list - A list built with the sole purpose to generate clicks at any cost to the subscriber - poorest quality list.



CPA / HQ list - A list which is aimed at being much higher quality that the Churn and burn.  Traffic methods are a lot fresher than churn and burn and methods used are a lot tamer - a very different type of list.



Relationship list - Part of your warm market, emails to people who know like and trust you.



W+ / buyers list - A list that you will mainly sell too, known as buyers because as an EPC they are one of the highest.  One of the toughest to build.



Congruent - making sure your ad copy, matches you squeeze page for example.  So the message is clear and as a result sales and conversion are often higher.  Platforms like Adwords can reward you for congruency.